Refinery 29 X Cadillac Driven By Digital: Leaders in Style + Technology

Service: Talent and Influencer Relations

Strategy:To activate Refinery 29’s digital partnership with Cadillac, we brought to life an experience that celebrated leaders in style and technology. Researched and secured 8 honorees, 25 influencers and 1 celebrity host with wide and varied media platforms, high social media followings, cultural relevance and press worthiness. From the secured talent, stemmed the resounding guest list and attending media.