Lucky Brand Positioning SS17
Marketing Strategy, Talent and Influencer Relations, Brand Partnerships

Service: Marketing Strategy, Talent and Influencer Relations, Brand Partnerships.

Strategy: Leverage Lucky Brand’s elevated look and feel to reconnect with coveted 18-35 consumer target. Reposition brand as culturally relevant by drawing on brand heritage, ties to music and artists. Oversee seeding and press outreach efforts, guide brand internally and communicate themes to all pr agency partners.