Unveils 3D Printed Ice Bucket Designed by Starchitect Paul McClean at Dinner Hosted by Armie Hammer
Service: Marketing Strategy, Talent and Influencer Relations, Brand Partnerships, Experiential Marketing, Product Development, Event Production, Public Relations, Content Capture.
Strategy: To introduce Hennessy X.O to affluent, male, decision makers in Los Angeles, & introduce ways to drink the cognac over ice, we partnered with renowned architect, Paul McClean to create a luxury ice accoutrement. The product incorporated 3D printing technology and was gifted to notable influencers. Gifted guests were invited to an Armie Hammer hosted celebratory dinner at a private home recently designed by Paul McClean.