Self Employed is a results-driven experiential marketing agency.

Our mission is to communicate your value to the right audience using authenticity, transparency and integrity. Our talented teams of brand strategists, marketers and creative production experts, are armed with information and intuition about fresh talent, design, latest technology and trends. 


Co-founder, chief growth officer
A Toronto native, Anita launched her career as a journalist for one of Canada’s TOR - STAR before moving into marketing.  She went on to oversee marketing and public relations for Tommy Hilfiger, DKNY, Façonnable and John Varvatos in Canada before becoming  CMO of Robert Graham in NYC. in 2012, she started her own public relations agency, New City PR with clients such as Hulu, VFILES and eOne and eventually merged it with Protagonist in 2015. As our Chief Growth Officer her focus is on driving new business and providing revenue generating disciplines and strategies for the company and its clients. She lives in Los Angeles with her daughter, Mia, and husband, film director, Chris Cottam.
Co-founder, chief branding officer
For over 15 years, Sarah has specialized in talent relations, branding & creative direction for both blue chip companies and street artists alike. Her career includes working on Facebook’s first-ever category exclusive deal for Chase Card Services, launching Lil Wayne’s footwear line SPECTRE by SUPRA as Global PR Director of One Distribution and starting and selling her first agency, SARAH IVORY PR, to The Brand House in 2015. Raised trilingual in Spanish, English and French, Sarah grew up in Miami before earning her B.A. at New York University & eventually relocating to Los Angeles where she co-founded Self Employed. She lives between NYC & LA with her husband.


  • Brand strategy
  • Brand strategy sessions
  • Experiential marketing
  • talent & key opinion leader relations
  • omni-channel creative campaigns
  • branded content
  • liscensing & product development


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